What are some examples of link building strategies?

Using resource links from trusted sites. However, in the 23 years that Google has existed, link building strategies have become sophisticated practices. Reach is the act of asking a site for a backlink. Often, the scope is for SEO specialists to submit articles to a site editor explaining why they would benefit from your article.

Outreach can help forge professional relationships between SEOs and site publishers. A redirect link or a link to a 404 page has almost no value; it's important to claim these links to increase organic traffic to your site. Intellectual leadership content can also help your Google rankings. The more people point to your content as a resource, the more Google sees you as an authority.

Google wants to offer its users useful content, and intellectual leadership content is up to the task. Remember that intellectual leadership starts with original research, building a strong presence, and maintaining industry news. Siege Media is a 115-person content marketing agency that generates more than 5,000 links per month for our customers. Link building is what we do, and you can expect the following strategies to work the same way they do for the business brands we support.

Broken link building, also known as BLB, is a strategy that helps protect links on resource pages by finding currently listed broken links and suggesting their publication as an alternative. After all, who wants a 404 link on their site? Link retrieval is the process of claiming organic mentions that are lost or not linked to your site. While it's more successful for larger brands that receive a lot of press coverage, even smaller sites can take advantage of this strategy from time to time. There are two tactics for link retrieval.

The first is to claim a lost link. If a site or resource page used to link to your site, but you removed the link in the future, there's a chance you can get in touch to re-secure that coverage. However, for this strategy, it is important to determine why the link was removed first. The other strategy, which generally leads to more results, is to reach organic non-linked mentions.

Let's say a website mentions your brand name in connection with a recent product launch, a press release, or even a review of your services. You can then send them by email and request the corresponding credit to a relevant page, usually the home page. Below is an example of an email that, when properly customized, can generate an open rate of 68 percent. To take your link re-creation strategy to the next level and execute lesser-known link movements, check out our blog post on Advanced Link Retrieval.

Probably the strategy you've heard the most about and probably even tried guest blogging yourself is another great way to gain middle to higher level links back to your site. Although Google has issued warnings about guest posts in recent months, that doesn't mean you should stay away from them altogether. The new version of the guest post has to do with intention. The reputation of infographics is debatable.

While some say they are exaggerated, others continue to secure valuable links on a weekly basis from beautifully designed infographics. Just like in surveys, it's about how you approach the project. Using infographics as an addition to your informational post, rather than the main part of the post itself, means you're likely to get more current affairs links from bloggers rather than typical, highly penalized infographic farm sites. Survey content works for a number of reasons.

First, you can present completely organic and unique data. Second, since you can craft the questions, you can ensure that they have a direct link to your brand's offerings. Finally, when you use a tool like Google Surveys, you can filter the results by age, gender, and location, which means you can break down your data by demographics to get more specific results. This Tommy John Survey of Americans' Hygiene Habits Finds Across Brands.

First, engage readers with an attention-grabbing headline. It also uses external data to support its points and keep readers interested in learning more. And with over 370 links and counting, it's safe to say that this method works. Data studies use external or internal data points to tell a compelling story.

In general, data studies work best for larger brands whose offerings are closely related to the subject of the study. When conducting outreach activities for city studies, personalization is extremely important. Consider heading to the top five cities on your list and customize each email based on the journalist's previous articles. This way, they know that not only are you sending this hyperrelevant content, but that you took the time to read their previous work to make sure that your speech fit well with their pace.

A city study outreach email template looks like. All of the above strategies are great, but a negative aspect of each of them is that they tend to be manual. At Siege, we recently conducted a study of more than 500 link-based posts and compared them to the search-based posts we created. We found that, on average, the cost per link of those search-based posts over 18 months was significantly better.

How to Increase Website Traffic by Over 250,000 Monthly Visits Collected in San Diego, Austin and New York. Broken link creation is the process of finding backlinks that lead to 404 pages on other sites, contacting those sites, and suggesting that they replace the 404 link with the one that leads to a similar page on your website. It's a great way to get backlinks and, at the same time, offer value to the site, by giving you the backlink. You can use a backlink analysis tool (mine is called SEO SpyGlass) to do this type of analysis.

You'll be able to filter the results to find high-authority dofollow backlinks that generate a 404 error. These backlink providers are now your potential customers. Visit the page where the broken link came from, see if you have a relevant page to replace it, and if so, contact us to suggest replacement. If it's really relevant, they could use your link because it helps them delete a 404 without having to take the time to find a good replacement.

This is because they are nofollow and are considered to have few SEO benefits, but they still form an important link base that most genuine companies should have. But it's also important to create bonds naturally, otherwise you'll never know you could be the next loser. I was thinking, why hasn't Brian listed all the link building strategies in one post yet and here it is?. If someone has linked you in the past, chances are they will be more likely to link you to you in the future.

And if you're only interested in finding people who link to you, the tool provides you with the influencer's SEO statistics (Domain Authority and Moz Page Authority). A Huge and Very Useful List of Much Needed Link Building Strategies for Bloggers with Small Budgets. The goal of this strategy is to detect a broken link somewhere, report it to administrators or webmasters, and try to have it replaced by a link from you to the same type of content. Using testimonials as a link building strategy is a fantastic way to create high-quality landing page links.

For more information on creating testimonial links, including exactly how to create these links from start to finish, see my full guide:. But if you're willing to put in the effort, this is still one of the best link building strategies out there. Link building isn't easy, and there are many strategies that vary in terms of efficiency, experience, and resources required. Google Alerts is one of the most powerful and often overlooked link building tools available to you.

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Nikki Gleisner
Nikki Gleisner

General tv ninja. Freelance web lover. Freelance food aficionado. Passionate music maven. Subtly charming travel lover. Subtly charming coffee fan.