Almost all good link building tactics revolve around disclosure. This is AMAZING information to form an outreach strategy. It tells us that our tools are useful for this demographic of people (entrepreneurs) because they help them with a specific problem (SEO). Content Explorer is the best way to find people who meet the first criteria.
Just type in a word or phrase and you'll search for matching results on nearly 1 billion web pages. These sites deliver relevant, high-quality leads to your inbox every day. Right away, we found more than 17,000 websites that mention “Ahrefs. If you remember what I said during the outreach section, getting links to this type of content has to do with letting the right people know it exists.
Do it, and they may be linked to it. However, with scope, you're carefully choosing your goals. Take our post on keyword cannibalization, for example. You have 216 backlinks from 25 referring domains.
Not All Link Building Tactics Are Disclosure-Based. This is exactly what the intelligent people at Neomam did with the interactive piece of “13 Reasons Why Your Brain Craves Infographics” that I showed you earlier. The final result? Well, I'm sure some black hat SEOs won't agree with us here, but we think it's more cost-effective to create links legitimately (e.g. However, in the 23 years that Google has existed, link building strategies have become sophisticated practices.
Reach is the act of asking a site for a backlink. Often, the scope is for SEO specialists to submit articles to a site editor explaining why they would benefit from your article. Outreach can help forge professional relationships between SEOs and site publishers. A redirect link or a link to a 404 page has almost no value; it's important to claim these links to increase organic traffic to your site.
Intellectual leadership content can also help your Google rankings. The more people point to your content as a resource, the more Google sees you as an authority. Google wants to offer its users useful content, and intellectual leadership content is up to the task. Remember that intellectual leadership starts with original research, building a strong presence, and maintaining industry news.
On this page, we'll take a look at seven of the best link building strategies you can start using today to get more links to your site, improve your search rankings, and ultimately earn more revenue online. Large agencies have more than 100 testimonials. Another strategy to avoid is to pay for links. Search engines like Google have become extremely effective at capturing paid links, and buying or selling links in an attempt to improve your rankings goes against Google's Webmaster Guidelines.
Here are seven of the best link building strategies to help your business get links in ways that are approved by search engines and that can help you build your online authority. You'll also need to check the blog's link policy. Most blogs will only allow 1 or 2 links back to your site per post. Often, you'll be able to add a short biography of the author where you can add a link to your site.
Link building isn't easy, especially if you want it to be done right (i.e. However, if your goal is to divert more organic traffic through high search engine rankings, it's vital to study the complexities of modern white-hat SEO. To get started, let us introduce you to some of the best link building services, followed by which we have some of the best link building strategies if you also want to do it yourself. We chose it because it can help any website rank higher in search engines at very reasonable prices.
Unlike some of its competitors, the managed SEO service provider chooses to take a personalized approach for each of its customers. Before proceeding with the personalized action plan, one of your experts will thoroughly analyze your website and make recommendations based on your findings. Thanks to their detailed reports, you'll always know where you rank on Google, and all the backlinks they create will be listed there, along with the relevant metric (DA, DR, and the like). This link building service provider focuses on providing you with a personalized experience, which means they will sit down with you to analyze your individual needs, analyze your existing SEO work and your backlink profile, and provide you with a customized SEO package.
The best thing about this link building company is the fact that they are willing to do a lot of research and work hard for you, which gives you additional space to focus on other aspects of your business. Once you start working with them, they'll assign you a dedicated project manager to oversee your SEO campaign, who will also serve as your go-to customer service agent. If you're looking for a tried and true SEO and link building agency that works with high-profile industry names such as Robinhood, Monday, Freshworks, Hotjar and others, you've come to the right direction. Working with small and large businesses alike, they'll design and launch an SEO campaign based on quality rather than quantity, so you can count on a content-based, white-hat approach to link building.
They promise visible results in just three months. To help you overcome any technical hurdle and get started as soon as possible, FATJOE has an intuitive control panel from which you can view your active orders and manage them. Their Blogger Outreach service makes it easy to contact webmasters and bloggers who want to post your content to their website in exchange for a link to you. To keep your backlink portfolio as diverse as possible, this link building service provider will also include some press releases.
With fast delivery times and low prices, FATJOE can't miss. Now, if you don't want to hire a link-building service provider for some reason, you can always do it yourself. Although time-consuming and mundane, link building can be the most rewarding and revolutionary of all the marketing activities you could have worked on in your business. The strategies we'll cover are not only proven to work today, but they also lay a solid foundation for what's to come in the SEO landscape in the coming years.
And the best part? In our definitive guide to white hat backlinks, you'll learn everything you need to know to achieve your organic traffic goals now and in the future, as well as learn about some of the common pitfalls and pitfalls you should avoid. Fast page load times and mobile-friendly websites are the essential pillars of modern on-site SEO, but in order for Google to rank you alongside the most trusted authorities in your niche, you'll need to back it up with strong off-site SEO. In fact, this means getting backlinks from thematically relevant sources; Google sees it as a vote of confidence. Think of it as “street reputation” in your chosen niche.
In the past, the main goal was to convince high-authority websites to link to you. But today, the current relevance of the backlinks you create is even more important than the website's gross authority. Ideally, a backlink should cover both of these categories, but in practice, backlinking opportunities like this one are hard to find. Therefore, your primary focus when creating links should be relevance: authority, while still important, comes second.
When writing content, you must be willing to go above and beyond to help your audience in any way you can. If you take the concept of writing pages of useful resources and combine it with the laser focus on the fashion topics that people are looking for, there is no need to convince other people to link to you. And because you'll use the power of trending hashtags when sharing your content on social media, people will organically flock to your website before it even starts ranking on Google. This can create a snowball effect, as people are actively looking for the topics you'll be covering.
It's like riding a traffic tornado: you'll give them exactly the type of content they're looking forward to. So what is a resource page? In essence, it is a comprehensive guide that offers useful guidance on urgent matters (e.g. COVID-19, the Ukraine crisis, and the like). Let's say you've decided to create a COVID-19 resource page that includes a summary of the most important things the reader should know.
Even if you only get one in 20 to respond, make no mistake, it's worth your time and effort. Keep in mind that the backlinks you get will be of the highest editorial quality. In fact, this is one of the main white-hat SEO strategies out there, and it doesn't go against Google's will, but rather gives you exactly the kind of things you want to see. By following the strategy explained above, everyone wins you, the webmaster, Google and the readers.
This won't always work, but when it does, your article or blog post can go viral. In addition, you can get a lot of backlinks and traffic. A softer version of the same strategy is to publish a discount on your products or services, which is also likely to attract links. Get your creativity flowing and think of other ways you could attract people to link to your content.
Everything related to politics, soccer, dating and celebrity gossip is a good start. However, in the beginning, your primary focus should be to get traffic in the first place. Once your website begins to receive the initial traffic attack, the link bait strategy can be a good way to extend the idea of “resource pages” and take it even further. How would you like to ride the waves of another website's authority and capitalize on its high search engine rankings? With the so-called “parasitic” SEO strategy, you can quickly claim top spots on Google for low to medium competition keywords.
Infographics have long been a well-kept secret and a powerful link building weapon in the hands of top link building services and their customers. Like press releases, once created, infographics are the type of content that people will happily distribute on their own without you having to lift a finger, as long as the content (and its presentation) is really something remarkable. Last but not least, consider hiring a graphic designer for the job. Even though you could technically get away with doing it for free using Canva or similar template-based tools, it's essential to create something eye-catching.
First, research thoroughly and crawl the web to find out if any bloggers in your niche have published any articles with broken links. They can be broken due to typographical errors, but sometimes, the domain they were linking to might have expired or it just doesn't host that content anymore. Then contact them, inform them about the problem, and offer your website URL as a replacement (ideally, you've already published an article covering this topic). As you might have guessed, the hard part is locating these broken backlink opportunities, and if you did it by hand, you'd probably go crazy.
The good news is that there are a large number of SEO tools that you can use for this purpose, so this aspect of the equation is semi-automated and practically done for you. Even though you would have a 100% right to request that content that legally belongs to you be removed, could we suggest a better strategy for you? Instead of forcefully going after them, ask them to link to you as a way of saying “thank you”. This way, they can continue to use the content, but you'll get something out of it, since they'll include your website as a source. Don't worry that their stolen item could damage yours.
If you published the article before them and Google crawled your website before crawling theirs, your version will be recognized as the original. Although Google claims to ignore links obtained from distributing press releases (after all, most of them will have the “nofollow” attribute), these backlinks are unlikely to harm you. In fact, they're not only great for diversifying your backlink profile, but also for increasing brand awareness. If you're lucky and your PR articles are picked up by the right media outlets, you can even get some high-authority backlinks along the way.
Of course, the exact questions may vary from niche to niche, but you get the idea. As long as you cover the “who”, the “what”, the “when”, the “where” and the “why”, you should be in good shape. Q&A websites are an underused but powerful tool for increasing your online presence. Not only do they allow you to leave a link to yourself within your profile and answers, but they also help you establish yourself as an authority in your niche, provided that your answers are really useful.
In other words, it will place your business directly in front of a highly targeted audience looking for a solution, which is exactly what you need. However, you should approach them with the right strategy in mind: mindlessly launching your website URL won't get you anywhere (and can even get banned from the platform). In fact, most of the time it's NOT recommended to link directly to your products or sales pages. What you need to do is research the most common questions people ask, categorize them, if necessary, and write a blog post on your website that addresses them from different angles.
Now, you have a powerful free resource that you can share with them if they want to learn more. So, let's say you come across a question about X. In your answer, you would do your best to answer that question to give the reader a good basic idea of what to do (but not go into too much detail). Then, at the end of your answer, you can say something like “if you want to learn how to solve X, check out the detailed guide I've posted on my blog that answers your question even more specifically.
And within that blog post (and NOT directly on the Q&A website), you subtly promote the products or services you offer. Do you see the difference? By doing it this way, no one will mark your responses as spam; in fact, readers will thank you. In addition, these Q&A websites often rank very high on Google, which means that you can legitimately leverage the authority of their search engine and funnel a healthy portion of their traffic to you. Although things can change over time, they'll always pay off for marketing purposes one way or another.
Even if they suddenly decide to make all your links “nofollow” (or even prohibit you from inserting links in the first place), it's worth participating, as they can generate a fair amount of direct traffic for you. Not all the backlinks you've created will last a lifetime. Sometimes sites get deleted for myriad reasons, domains expire without being renewed, etc. But in other cases, webmasters deliberately delete them.
Chances are that at least one of the websites that used to be linking to you no longer does, and several SEO tools can help you pinpoint what they are. Then, reach out to those people and ask them if they could add it again. Sometimes it's a mistake on their part, or maybe they decided to rewrite the whole article. Either way, it doesn't hurt to try.
Have you ever stumbled upon a piece of low-quality content that had a lot of backlinks and you couldn't help but wonder how it got them in the first place? If you're part of the SEO industry, sooner or later you'll come across one of these. Then write an article on the same topic, but make it bigger and better. It has to be superior to the original in every way you can imagine. After it's published, convince the webmaster to link to your article.
If you've done your homework, this should be an easy win. Getting backlinks from directories is an old-school SEO strategy, and most of them will be “nofollow”. While this is unlikely to give you a substantial boost in your search engine rankings, it serves one essential purpose: to diversify your backlink profile. Do you think it's natural to have only the highest quality editorial backlinks pointing to your site and nothing else? Of course not.
So go out and claim these infallible victories, no matter how small. Does your website work with WordPress? Then you probably already have an RSS feed. In essence, this is a mechanism that transmits your newly published content to the world. Unfortunately, some will blatantly steal your content and repost it to their blog.
But often, they employ some form of automation to do so, which means they won't bother deleting any internal links you've left there. So, make sure to insert them into your articles and mention other related content that you've posted on your website; it's a good on-site SEO strategy that you should consider using anyway. Although backlinks obtained from social media tend to be “nofollow” (Facebook, in particular, is set to “noindex”) and are therefore not likely to have a significant impact, it's still a good idea to have them for multiple reasons. First of all, your backlink profile should be natural, varied and diverse.
By sharing valuable content on social media, you not only make your brand in front of people's eyes, but you also foster healthy relationships with those who could end up becoming your loyal customers. You have to show them that you are not just another faceless corporate entity; that there is a real human face behind all of this, someone whose vision is to help others achieve their dreams and solve their problems. As a result, most will feel indebted to you and will be more willing to do business with you; that is the power of reciprocity. This method only applies if you have any type of retail or e-commerce store.
Simply make a list of the products you have in your inventory and note their manufacturers and suppliers. Then write them an email and ask if they have any kind of “our retailers” page. Ask if they could link to your e-store. Most will be willing to please.
In case you've restructured your website, it's important to have 301 redirects that point from the old URL structure to the new one. Without it, you would be losing the link juice of anyone who is linking to you. Of course, newly launched websites won't have to worry about this problem, but if yours has been around for a couple of years, it's good to keep in mind: a small tweak like this could do wonders for preserving your existing rankings. If you have a product to give as a gift, see if they want to receive a free copy in exchange for a review.
It's quite easy to score some high-quality editorial links this way. However, be careful how you present the offer, as it is against Google's Webmaster Guidelines to deliver a product in exchange for a backlink directly. Are you an established name in your niche? Maybe you have a PhD, D. Or are you a well-known athlete? Leverage Your Achievements by Allowing Others to Interview You.
You can bet they'll also be happy to leave a link. And if they've interviewed you before and you haven't had a website at the time, contact them and ask them to insert your link next to the podcast or interview. Is your niche on a passionate topic, perhaps something that has to do with human rights? If there are people who believe in the same cause as you, they will do everything in their power to support it, including linking to it. You can even appear in the media.
There are many online podcasts and videos whose creators simply don't have the time or resources to generate a transcript or provide subtitles. Offer to do it for them in exchange for a backlink. In SEO, quality goes a long way. Anyone can create thousands of spam backlinks using automated tools, but today, this will kill your rankings faster than you can say “cheese”.
The ones you want to shoot are usually the type that is most difficult to get. Keyword density is another SEO metric that used to be relevant in the past, but today, its relevance is minimal at best. Yes, it's important to mention your main keyword at least a couple of times, but if you exceed 2% in terms of keyword density, your content could mark as “keyword stuffing”. Just don't: Google is now smart enough to know what your content is about because it can understand its intent (read about the Hummingbird algorithm update if you want to know more).
As a general rule, it's much better to spread your backlinks over a long period of time than trying to publish everything in a single day. Plus, it's normal for search engine rankings to fluctuate as you do so, so there's no reason to panic. The chances of witnessing this phenomenon are even greater if your website is new. You may be forced to bond with someone in case they bond with you because of common courtesy.
But in reality, this could hurt your SEO efforts. Google isn't the biggest fan of link exchanges; it wants to see people who link to you naturally. Learn practical search marketing tactics that can help you generate more traffic, leads, and revenue. Discover time-saving technologies and practical tactics that can help you overcome crucial marketing challenges.
Unlock the cutting-edge potential of QR codes Why finding the right platform is the key to winning in email marketing Receive daily news and search analysis. A link building strategy is to be able to generate content worth linking to. Webmasters collect references from different websites that link to the content of their own website. A link building strategy is the process by which webmasters collect references from other websites that link to their own content.
One of Google's most important ranking signals is having a strong backlink profile (links from other websites that return to your own content). Siege Media is a 115-person content marketing agency that generates more than 5,000 links per month for our customers. Link building is what we do, and you can expect the following strategies to work the same way they do for the business brands we support. Broken link building, also known as BLB, is a strategy that helps protect links on resource pages by finding currently listed broken links and suggesting their publication as an alternative.
After all, who wants a 404 link on their site? Link retrieval is the process of claiming organic mentions that are lost or not linked to your site. While it's more successful for larger brands that receive a lot of press coverage, even smaller sites can take advantage of this strategy from time to time. There are two tactics for link retrieval. The first is to claim a lost link.
If a site or resource page used to link to your site, but you removed the link in the future, there's a chance you can get in touch to re-secure that coverage. However, for this strategy, it is important to determine why the link was removed first. The other strategy, which generally leads to more results, is to reach organic non-linked mentions. Let's say a website mentions your brand name in connection with a recent product launch, a press release, or even a review of your services.
You can then send them by email and request the corresponding credit to a relevant page, usually the home page. Below is an example of an email that, when properly customized, can generate an open rate of 68 percent. To take your link re-creation strategy to the next level and execute lesser-known link movements, check out our blog post on Advanced Link Retrieval. Probably the strategy you've heard the most about and probably even tried guest blogging yourself is another great way to gain middle to higher level links back to your site.
Although Google has issued warnings about guest posts in recent months, that doesn't mean you should stay away from them altogether. The new version of the guest post has to do with intention. The reputation of infographics is debatable. While some say they are exaggerated, others continue to secure valuable links on a weekly basis from beautifully designed infographics.
Just like in surveys, it's about how you approach the project. Using infographics as an addition to your informational post, rather than the main part of the post itself, means you're likely to get more current affairs links from bloggers rather than typical, highly penalized infographic farm sites. This Tommy John Survey of Americans' Hygiene Habits Finds Across Brands. First, engage readers with an attention-grabbing headline.
It also uses external data to support its points and keep readers interested in learning more. And with over 370 links and counting, it's safe to say that this method works. All of the above strategies are great, but a negative aspect of each of them is that they tend to be manual. At Siege, we recently conducted a study of more than 500 link-based posts and compared them to the search-based posts we created.
We found that, on average, the cost per link of those search-based posts over 18 months was significantly better. I grew up in San Diego, Austin and New York. If you see a gradual graph, it's a good sign that if you can get ranking, you'll generate passive links to your domain. If they gain a lot of links from a particular site and you provide similar content, that site is likely willing to link to you as well.
From leveraging organic press mentions to creating and promoting internal content, here are some of the link building techniques that have been proven to deliver results. If they're willing to link to your competitors, they're likely to be ready to link to you as well, especially if your content is far superior. As long as you're considering link building as a way to reach other sites to get more visitors to that site, you're doing it the “right” way. However, with a well-thought-out strategy from the list above and implementing tactics to support it, your site may be on track to gain a lot of backlinks in the coming months.
Video distribution sites like YouTube and Vimeo are great for getting your content out there and generating some thematically relevant backlinks while doing so. You just need to have something worthy of a link, whether it's your product, service, business, brand, or even personality. BLB is a relatively easy way to earn links, because once you've created your content, most of the work is off your plate. Learn how to design a link building strategy that drives sustainable results and what you should definitely avoid.
Then, link to your article so they can read more if they want, as done in the example below. .