What is link building and why does it matter?

Link building is a search engine optimization technique that increases your search engine rankings. Links are one of the main ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable. Link building is the process of acquiring hyperlinks from other websites to your own.

A hyperlink (usually called a link) is a way for users to navigate between pages on the Internet. Search engines use links to crawl the web. They will track links between individual pages of your website and track links between entire websites. You can do this by creating informative content, selling great products, or providing services that your customers love.

The point is to be good enough to be referenced by other websites. Link building is an important part of SEO services because it helps search engines discover new web pages and determines which pages should rank higher in the SERPs. With the introduction of nofollow, most spammers won't bother posting irrelevant links, knowing they won't receive a “follow” link. The best way to increase your authority through link building is to earn high-quality, credible website backlinks.

None of these activities, creating a great product and creating a great piece of content, will have been done because of the benefit of link building, but links are a consequence of the activity. You can then politely email the person who mentioned it and ask them to add a link, making sure to demonstrate how the link adds value to your readers, this will help make their decision easier. Because links are such a powerful ranking factor, search engines have improved a lot when it comes to deciphering link quality. Creating a lot of links can take a while, but be patient and remember that shortcuts like buying links go against Google guidelines and can be devastating to your SEO.

Link building is the process of securing a link on a separate website to your own site (or to a customer's site). When looking for link opportunities, enter the mindset wondering if you would continue to pursue it if Google didn't exist or would use links as part of its algorithm. Link building is a strategy that causes web pages to link to each other by acquiring hyperlinks from other websites and applying them to your own site. When you add links yourself, you usually have full control of the outcome of the tactics, rather than relying on a journalist or other third party to link to your site.

Obviously, you can't control what anchor text other people use to link to your site, but you can use anchor text relevant to your website's internal links. From this point on, low-quality link building techniques could not only be a waste of time, but they could also seriously damage a website's ability to rank well in organic search results. There's a reason competitor link analysis is one of the first steps to SEO strategies carried out by link creators. Your goal at this stage of your research and analysis is to find pages that you can successfully link to and meet your company's objectives.

Nikki Gleisner
Nikki Gleisner

General tv ninja. Freelance web lover. Freelance food aficionado. Passionate music maven. Subtly charming travel lover. Subtly charming coffee fan.