What is link building and why it is important?

Link building is a search engine optimization technique that increases your search engine rankings. Links are one of the main ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable.

Link building

is an important ranking factor in SEO.

Increase traffic, sales, and where you get to Google search results. Link building is just a hyperlink from one website to another. Link building is the process of increasing the number and quality of inbound links to a web page. Link building is the practice of creating one-way hyperlinks (also known as “backlinks”) to a website in order to improve search engine visibility.

Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations. Link building is the most important tactic used in SEO because links are a signal to Google that your site is a quality, noteworthy resource. A hyperlink, or “link”, is used to connect one website to another to facilitate navigation between web pages. Instead, you can focus on developing great content that other websites and brands will want to link to.

These are all good practices for increasing brand visibility on social media, which can lead to greater authority and potential backlinks. And because the page has so many links pointing to it, it ranks in the top 5 for the “SEO Techniques” keyword. When you do outreach and try to get links to that piece of content, you're basically showing that you know what you're talking about and you're just asking other people in your niche to help spread the word and show their audience your content. Even if you don't have time to create new content, creating broken links allows you to capitalize on the content that's already on your site.

If your link is relevant to the content, they're more likely to follow it and explore your site as well. In the following example, you'll see arrows pointing to the number of backlinks for competing sites that you don't get backlinks from. And once you have linkable graphics and assets, your chances of getting backlinks are likely to increase. Now that you have a good understanding of what exactly a hyperlink is, let's move directly to link building.

Both Google and search engines have been using links to rank websites since their inception, and the importance of links in ranking won't change soon. In that regard, links placed on sites that are relevant to your website should also increase your referral traffic. Start by navigating to the Backlink Gap tool and enter your domain and at least one of your competitors' domains. You can manually add links editorially intentionally, but it's important not to send spam links or add them randomly.

Nikki Gleisner
Nikki Gleisner

General tv ninja. Freelance web lover. Freelance food aficionado. Passionate music maven. Subtly charming travel lover. Subtly charming coffee fan.