How do you develop a link building strategy?

The 6 Steps to a Successful Link Building Strategy Know Your Audience. Make a list of sites that appeal to your audience. Link-building strategies refer to the techniques marketers use and SEOs to get other websites to link to theirs. However, in the 23 years that Google has existed, link building strategies have become sophisticated practices.

Reach is the act of asking a site for a backlink. Often, the scope is for SEO specialists to submit articles to a site editor explaining why they would benefit from your article. Outreach can help forge professional relationships between SEOs and site publishers. A redirect link or a link to a 404 page has almost no value; it's important to claim these links to increase organic traffic to your site.

Intellectual leadership content can also help your Google rankings. The more people point to your content as a resource, the more Google sees you as an authority. Google wants to offer its users useful content, and intellectual leadership content is up to the task. Remember that intellectual leadership starts with original research, building a strong presence, and maintaining industry news.

Almost all good link building tactics revolve around disclosure. This is AMAZING information to form an outreach strategy. It tells us that our tools are useful for this demographic of people (entrepreneurs) because they help them with a specific problem (SEO). Content Explorer is the best way to find people who meet the first criteria.

Just type in a word or phrase and you'll search for matching results on nearly 1 billion web pages. These sites deliver relevant, high-quality leads to your inbox every day. Right away, we found more than 17,000 websites that mention “Ahrefs. If you remember what I said during the outreach section, getting links to this type of content has to do with letting the right people know it exists.

Do it, and they may be linked to it. However, with scope, you're carefully choosing your goals. Take our post on keyword cannibalization, for example. You have 216 backlinks from 25 referring domains.

Not All Link Building Tactics Are Disclosure-Based. This is exactly what the intelligent people at Neomam did with the interactive piece of “13 Reasons Why Your Brain Craves Infographics” that I showed you earlier. The final result? Well, I'm sure some black hat SEOs won't agree with us here, but we think it's more cost-effective to create links legitimately (e.g. Link building is the practice of creating one-way hyperlinks (also known as “backlinks”) to a website in order to improve search engine visibility.

Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations. Set up a project by entering your domain. Broken link creation is the process of finding backlinks that lead to 404 pages on other sites, contacting those sites, and suggesting that they replace the 404 link with the one that leads to a similar page on your website. It's a great way to get backlinks and, at the same time, offer value to the site, by giving you the backlink.

You can use a backlink analysis tool (mine is called SEO SpyGlass) to do this type of analysis. You'll be able to filter the results to find high-authority dofollow backlinks that generate a 404 error. These backlink providers are now your potential customers. Visit the page where the broken link came from, see if you have a relevant page to replace it, and if so, contact us to suggest replacement.

If it's really relevant, they could use your link because it helps them delete a 404 without having to take the time to find a good replacement. The most common mistake new SEOs make when trying to build links is not taking the time to create a personalized, personal and valuable initial disclosure email. An algorithmic penalty that specifically targets sites that use spammy link building techniques (such as suspicious guest posting and blog comment spam). Buying links or participating in link schemes to manipulate PageRank is a violation of Google's Webmaster Guidelines.

Forums, message boards, Reddit, Quora, etc. These are all good places to promote your website and, in the process, create some relevant links to diversify your backlink profile. Editorial links are the most valuable and requested links because sites that are not looking for anything in return provide them free of charge. Trusted sites tend to link to other trustworthy sites, and sites with spam tend to link to other sites with spam.

This is not an exhaustive list, so visit Moz's blog posts on link building for more details on this topic. By that, I mean asking very kindly if they would be willing to change that link on the homepage to a link to the category page. However, there is a small link building that you can do on your own, without venturing into spam territory. For example, there are things you'll want to avoid (such as the plague) as you go about your link building efforts.

Let's say, for example, that you write a post about link building practices and you want to mention an example of poor and spammy link building. But if you're willing to put in the effort, this is still one of the best link building strategies out there. If you paste the URL of the broken page into the Ahrefs Site Explorer (or the Ahrefs Broken Link Checker), you'll see EVERYONE linking to that page. When organic link building opportunities arise and you can share a useful link, don't be afraid to do so.

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Nikki Gleisner
Nikki Gleisner

General tv ninja. Freelance web lover. Freelance food aficionado. Passionate music maven. Subtly charming travel lover. Subtly charming coffee fan.