What is link building in simple words?

Link building, in a nutshell, is the process of making other websites link to your website. All sellers and business owners should be interested in creating links to drive referral traffic and increase the authority of their site.

Link building

refers to marketing efforts to get links from other websites to your website. It is considered to be one of the most powerful tools for achieving a higher ranking of your site in search engines.

If many high-quality links lead to a given page, search engines will consider it a popular or meaningful article and therefore rank it higher. Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually called a link) is a way for users to navigate between pages on the Internet. Search engines use links to crawl the web.

They will track links between individual pages of your website and track links between entire websites. For search engine optimization, the goal of link building is to increase the number of high-quality inbound links to a web page to increase rankings. Link building is the practice of creating one-way hyperlinks (also known as “backlinks”) to a website in order to improve search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations.

To get started with a link building strategy, you'll need to create valuable content related to your business, products, and services. When someone links to your valuable content, you gain a backlink, or link, from another site to your own. Link building exposes your brand to a much larger audience and creates your site's domain authority, which can increase your performance in search results. If you buy links for your website, Google could penalize it, hit it in the SERPs, or remove it altogether, and that definitely won't generate leads or sales for your business.

Understanding how to create links for SEO will help build your website as much as any type of content. Links are valuable for marketing, audience development, relationship building, and search engine optimization. If you link to your site from websites with a questionable reputation, you can completely disappear from search results. Unfortunately, it's very rare that you can link directly to your conversion or money pages, for two reasons.

A common type of linkable asset is an infographic, it's a good strategy to present original research as a graph to those in your niche. You need to understand what has led to the competition's success, relationship opportunities in your niche, important linking tactics, and the overall linking environment. Many of them will be created for a variety of reasons, such as a journalist who covers a news story and links to a source, or a blogger who loves his new coffee machine so much that they link up with the retailer who sold it to him. In addition, getting links from reputable websites makes Google see your site as reputable, which improves your search engine rankings.

As your link building strategy gains momentum, you'll attract links from a variety of reputable sites in your niche. Links remain one of the most important ranking factors used by Google and other search engines. It's not uncommon for this coverage to have no links and is just a brand mention, but it's often easy to see this turning into a link with minimal effort. Instead of simply analyzing the content of a page, Google looked at how many people linked to that page.


Nikki Gleisner
Nikki Gleisner

General tv ninja. Freelance web lover. Freelance food aficionado. Passionate music maven. Subtly charming travel lover. Subtly charming coffee fan.