What is link building in blogging?

Link building is one of the most important and difficult parts of search engine optimization (SEO). Google sees links to your blog as an indication that people like and respect your work. Every external link from a quality website is a signal to search engines that your website is also quality. Link building is the process of making other websites link to pages on your own website.

The purpose of link building is to increase the “authority” of your pages in the eyes of Google, so that these pages rank higher and generate more search traffic. Better link building often correlates with content marketing and reaching other websites and blogs in your niche. This outreach is related to the promotion of something you just created or are about to publish, such as content, service, or product. Link building is the practice of creating one-way hyperlinks (also known as “backlinks”) to a website in order to improve search engine visibility.

Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations. An algorithmic penalty that specifically targets sites that use spammy link building techniques (such as suspicious guest posting and blog comment spam). According to Google, an important part of identifying which pages are relevant and trustworthy is “understanding if other prominent websites link to or reference the content. But even if you're just starting out, there are still ways to create noteworthy content on a tight budget and gain links organically.

By studying their links, you can figure out what tactics to use so that you can get similar links and outperform that page. The number of unique referring domains is an important metric because it's common for a domain to link to the same website more than once. You can see where you lost the backlink from, as well as when you first received it and when you lost it. To successfully create links in your industry, you'll need pages that SEOs refer to as linkable assets.

That said, link building is a very important part of SEO, because if you're not a big company with a lot of high-authority connections, your content won't have enough authority to earn the backlinks you need to succeed. Your link profile should contain a natural mix, with no apparent spikes of links using optimized anchor text. SEOs, marketers, and website owners use link building to increase traffic to their site through search. It is generally accepted that, if all other factors are equal, the volume and quality of links pointing to a page can make the difference between rankings.

Like most e-commerce site owners, Matt struggled to create links to his e-commerce website (an Australian site focused on gifts). Links are valuable for marketing, audience development, relationship building, and search engine optimization. Typically, if the site has been around for a long time, generates a considerable amount of traffic each month, is active on social media, and has elements that indicate that it is a secure site, this is likely to be a good link. They will track links between individual pages of your website and track links between entire websites.

Nikki Gleisner
Nikki Gleisner

General tv ninja. Freelance web lover. Freelance food aficionado. Passionate music maven. Subtly charming travel lover. Subtly charming coffee fan.