Why are links important for any website?

Therefore, the links on the pages are like votes of trust, credibility and authority. The more links a page receives, the more votes it gets, which can improve its ranking. By their very nature, bonds are a symbol of trust. A link is just a piece of code, but it bridges the gap between two websites.

This means that when you place a link on your website, you voluntarily direct users of your site to a page on another website. Have you ever read an article or navigated a website and noticed words that are in blue and underlined? This is a hyperlink. These are links to websites that take users on the Internet. Link from one website to another.

Link building can help a user get more involved with your website and learn more about the topic you're hyperlinking to. As mentioned above, links are among the fundamental bases on which websites are ranked. Aspects such as domain authority, page load speed, user experience, and mobile device compatibility are also important. Links are a fundamental part of search engine optimization.

They help you increase visibility, increase brand awareness, communicate authority, and drive traffic to your website. All those facets of your business are absolutely necessary for your success and without ties, you wouldn't get very far. High-quality links allow you to compete in such an aggressive professional environment. Those links will increase your search engine rankings and drive more and more traffic to your website.

The final argument, that users will leave the site, ignores the ample evidence that the sites & pages they link actually benefit from those links. There are a number of different ways in which you can use links effectively, including searching through the many websites that are at your fingertips, using links to connect you to the various social media channels that may be valuable to you and your business, and using links to explore websites that you think are safe and relevant to your particular business. As long as you don't carelessly provide links to malware installation pages, pop-under spouting, Shamwow hawking, you don't need to be more careful than you would to link to possible 404. Creating links and developing relationships within the scope of a specific industry are complementary processes. If the link is present, it is understood that the link (and the website that supports it) is legitimate and worthwhile.

Instead, I want to look at the ways in which links are commonly used, to show the important role that links play on the Internet. In modern digital marketing, there is a direct correlation between online success and the creation of inbound links. Even if you link to an occasional site or page that has been taken over by a domain squatter, an aspiring pornographer, or an enchanted Twilight fan, your visitors are likely to be very sorry, especially if it's an old link. If you want to get involved in the action, link building can be one of the best SEO tools you can incorporate.

These all refer to the benefits you receive from raw, raw links without nofollow (although some can be gained even when linking to nofollow, though certainly not to the same extent). By creating effective links across a variety of sites with different metrics, you'll see an overall improvement in the performance of your website. Even if the website link doesn't provide a call to action, the link itself is a form of promotion.

Nikki Gleisner
Nikki Gleisner

General tv ninja. Freelance web lover. Freelance food aficionado. Passionate music maven. Subtly charming travel lover. Subtly charming coffee fan.